The Monterey County Sheriff’s Office immediately removed the signaling, which the California Department of Transportation said hadn’t been situated with the requirement of permits.
“Caltrans has the responsibility for the safety of the traveling public along this well-traveled corridor, ” Jim Shivers, a spokesman for the department, told the Los Angeles Times. “In the interest of public safety, it is essential there are not unregulated or unapproved signage or flags within the state right-of-way, which could prove to be a distraction to the public.”
Big Sur falls within a dazzling 100 -mile stretch of Highway 1 along the California coast that, according to estimates from Caltrans, attracts roughly 5.8 million tourists annually.
Tourism in the region has grown significantly over the last decade, and much of it has been positive.
“The popularity of season one of’ Big Little Lies’ among guests had a huge impact on neighbourhood businesses and the economy of Monterey County, ” Tammy Blount-Canavan, the chairperson of the local visitors bureau, told Travel Pulse in May. “And formerly the appearance aired, the elegant backdrop inspired people to visit.”
But numerous local residents and officials are frustrated.
“There’s been an increase in negative impacts and poor visitor behavior that’s being felt by the community, ” John Olejnik, a Caltrans transportation planner, told the Times.
As Monterey County Supervisor Mary Adams said in an interview with the San Jose Mercury News last year, many visitors aren’t considering the region “with the respect that it deserves.”