Yes, yes, yes and more yes.
After last year’s opinion, MAC Cosmetic announced on Friday that Caitlyn Jenner is partnering up with the company to sell a signature lipstick shade announced Finally Free. In a press statement, the label emphasized that Jenner’s product “champions all ages, all races and all sexes.”
Unlike some celebrity makeup collaborations, Jenner’s lipstick is available to make a change, and not only in beautiful wardrobes. Smacking MAC’s core values with their AIDS fund, 100 percentage of the money from buys will go towards the fund’s Transgender Initiative, a crusade that they are able to hopefully help pass the charge in more social justice and following for and of transgender lives.
In an exclusive interview with MAC, Jenner considers the mean behind the lipstick’s call, Finally Free, which is a common motto she uses to refer to herself. Additionally, she explains why she picked the beautiful pink color, telling MAC, “I wanted a lipstick this is gonna be universal, suited to more beings, and was an everyday lipstick , not only a high-glam, once-in-a-while various kinds of lipstick.”
Jenner connects a long index of icons to front an ad for the firebrand, including Elton John, Ru Paul and Lady Gaga( to appoint a few .) According to its internet site, VIVA GLAM campaign spokespeople “are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal joy; people who have invented themselves and people who established movements.”
We’d reply Jenner fits that description reasonably perfectly. This marks the first( of what we’re premising will be many) major ad campaign for her, and it’s a really great one. We can’t wait to see what else is to come.
Jenner’s lipstick, which retails at $17, will be sold alone online inaugurating April 7.
Read more: www.huffingtonpost.com