Louvre art museum officials were so blown away by Beyonce, and Jay-Z’s “Apeshit” video for the couple’s seam book “Everything Is Love” that they’ve propelled a special tour of the masterpieces that feature in the film.
The atmospheric six-minute video “Apeshit” includes incidents from the museum and 17 paints and figures, from the “Winged Victory of Samothrace” to Da Vinci’s “Mona Lisa” and Marie Benoist’s “Portrait of a Negress.” The video is a meld of popping and classic, the deeply personal( “I can’t believe we manufactured it, ” Beyonce sings) with the sweeping scale of Western artistry, African beauty and the plight of slaves.
The museum’s self-guided 90 -minute audio tour( “Jay-Z et Beyonce au Louvre”)
is currently only available in French, but other languages will be available soon. The template justifies the artworks in the video, but doesn’t delve into the meaning of the artistry for the purposes of the “Apeshit.”
Professor James Smalls of the University of Maryland has called the video “an orchestrated distinguish of forcefully writhing and animated black physiques set against frozen grey different forms of the past.“
The Louvre is no doubt hoping to capitalize on the 60 million affects “Apeshit” has garnered for the Carters on YouTube since its release last month. The museum already has another music-inspired tour based on will.i.am’s thumped “Smile Mona Lisa.”
The Louvre’s director Jean-Luc Martinez has said that he had wished to establish the museum’s collection more accessible to international tourists. Last time, more than two-thirds of the Louvre’s 8.1 million visitors were from other nations, and half of them were under the age of 30, according to Agence France Presse.