After a two-year hiatus, Gawker is coming back. Peter Thiel, be damned.
Bustle-owner Bryan Goldberg, who paid $1.35 million for rights to the defunct gab site in a bankruptcy auction in July, wrote in a memoranda to Bustle staff Tuesday that Gawker would relaunch next year with Amanda Hale, the former chief revenue officer of The Outline, as its publisher.
A spokesperson for Bustle established the the recruitment and upcoming launch to TechCrunch, adding that Hale” will be responsible for constructing out the sales and commerce squads, and developing the overall strategy for the firebrand. Her first campaign will be to solidify a plan to ensure the Gawker archives have a safe and permanent dwelling. We will be investing significant resources in this relaunch, and we are still realize farther proclamations as programs develop .”
According to the memo, the brand-new Gawker will take advantage of Bustle’s riches, technology and business platform.
“We won’t recreate Gawker exactly as it was, but we will build upon Gawker’s legacy and succes — and learn from its missteps, ” Goldberg wrote. “In so doing, we aim to create something better, vibrant, highly relevant, and worth inspecting daily … completely distinct from our other properties and sit within a separate corporate affiliate, ”
Here’s the full memo, obtained by The Wall street Journal’s Ben Mullin 😛 TAGEND