UPDATE 5:15 P.M. EST: In addition to the parent company’s apology, Nivea’ssocial media team has been working overtime in shattering dominance. They responded to our coverage on Wednesday with the following tweet 😛 TAGEND
In the midriff of a political climate in which white supremacists are actually regaining a outraging amount of power, the skin ointment fellowship decided to secrete this ad for its new deodorant:
Nivea’s parent company Beiersdorf Global AG apologized in an official statement to The Washington Post, writing 😛 TAGEND
“That image was inappropriate and not reflective of our values as a company. We deeply apologise for that and have removed the upright. Diversity and inclusivity are critical significances of NIVEA. We take pride in creating produces that are contributing to attractivenes in all forms. Discrimination of various kinds is simply not acceptable to us as a company, as employees, or as individuals.”
In case you were thinking this was a one-time happening, another ad for the same “Invisible” deodorant still up on their FB page has the slogan 😛 TAGEND
“Black Stays pitch-black. White Stays White.”
Not to mention their 2011 ad in which a black follower is throwing away his severed, naturally groomed leader.
[ Image via NIVEA .]