To backtrack a little, Rihanna’s makeup line, Fenty Beauty, sagged a luminizer announced Body Lava in March. The make demonstrates scalp a dewy glisten and glow.
In debuting the Body Lava, Rihanna posted a video on her social media pages of her squeezing some out on her shoulder and sexily buffing it out with a brush.
People have since been getting, uh, artistic in sharing their own versions of “body lava on a plan, ” if you are able to.
Basically, people are slathering random products on their shoulders and using everything from their hands to brooms to “buff” the stuff in. Some are calling it the #RihannaChallenge. It’s weird and delightfully funny 😛 TAGEND
Rihanna hasn’t publicly addressed any of the videos, but she did “like” this mashup on Twitter, so odds are high that she has good humor about the whole thing.
Regardless, we’re unexpectedly in the market for some Body Lava…
Read more: www.huffingtonpost.com