BANGKOK( AP) — A Thai cosmetics companionship promptly gathered a video in which an actress wears blackface and promotes a skin-whitener with the motto: “You exactly need to be grey to win.” The retraction did little, nonetheless, to stanch a dialogue the ad kindled about the regularity of prejudiced advertisements in the Southeast Asian country.
The online ad for the new commodity announced “Snowz” boasted porcelain-skinned Thai movie star Cris Horwang talking about being an aging actress in a competitive industry.
“If I stopped looking after myself, everything that I have worked for — all the investment I have made to keep myself lily-white — would disappear, ” replies the 35 -year-old actress. “New superstars would oust me, I would fade away.”
As she speaks, a smiling, younger lady penetrates the picture and Cris’ own portrait shades to charcoal black. A male articulation remarks, “You just required to white to win.”
A tirade of analysi spewed after the video was propelled online Thursday. Online commentators labeled the ad as prejudiced and ignorant, while some heaped disapproval on the actress for accepting the job. Others called it a strategic route to attract wide-eyed notice and boost sales.
“Ewwwwwww, ” was the reaction of 28 -year-old Jutamas Tritaruyanon, one of numerous to post their disapproval on Facebook.
“This ad is so obviously racist and another attempt to brainwash Thai wives, ” Jutamas, a Bangkok-based office worker, told AP. “They’re saying that being night is ugly. It’s a narrow-minded and outraging attitude.”
The Thai cosmetics corporation Seoul Secret problem a “heartfelt apology” in a statement Friday saying it had pulled the video clip and related advertisements.
“Our company did not have any intention to convey discriminatory or racist messages, ” the statement posted on its Facebook page said. “What we intended to convey was that self-improvement in terms of identity, appearance, skills and professionalism is crucial.”
The ad is barely the first to help racial stereotypes in Thailand, where attractivenes is often are classified as fair and sensitive. Darker skin is often links with rural lower-class Thais, and the two countries has an enormous industry in skin-whitening produces and cosmetic clinics to help customers mimic the porcelain complexions of the Bangkok elite.
TV commercials for skin-whitening products regularly promote the notion that grey is beautiful.
In 2013, the Dunkin’ Donuts franchise in Thailand used a female modeling in blackface makeup to promote a chocolate doughnut. The company’s CEO in Thailand initially dismissed complained about racism, but the U.S. parent companionship promptly apologized and drew the ad.
An herbal Thai toothpaste responds its dark-colored product “is black, but it’s good.” A longtime Thai brand of household mops and dustpans called “Black Man” employs a logo with a smiling black man in a tuxedo and submit tie.
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