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Target tries to capitalize on Victoria’s Secret’s strives

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New York( CNN Business) Victoria’s Secret is struggling. That’s an opportunity for Target.

Target ( TGT) to try to chase clients weary of Victoria’s Secret’s push-up bras and sex supermodel persona. Its new firebrand will come in a broad range of sizes and its marketing campaign will boast wives “in all different determines and sizes.” The fellowship is also propelling Stars Above, a pajama label, and Colsie, a firebrand for teenages to adversary Pink.

Target is following a strategy same to what other lingerie companies are doing. Startups ThirdLove and Lively, along with Aerie, which is owned byAmerican Eagle Outfitters ( AEO) , have smashed Victoria’s Secret’s grip on the industryby selling better-fitting bras and using inclusive advertise.

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