Why Women Are Called ‘Influencers’ and Men ‘Creators’

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Being a “social media influencer” has nothing to do with the size of your gathering or the nature of your work. An influencer used to be someone with a monstrous, million-plus following to sell things to, but marketers had now been expanded the word, piling on prefixes like macro-, micro-, and even nano-influencers, who can have audiences of simply 1,000. Influencers aren’t are restricted to a genre anymore, either. There are still the standard-issue Instagram beauty and lifestyle influencers, but too restaurant influencers, real estate influencers, pet influencers. Really, the only way to ensure that beings will think of your online fame as “influence” is to be a woman.

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